Sonic Launches Roxio Labs
New Initiative Gives Consumers Early Access to Cutting-Edge Digital Media Applications and Technologies
Novato, California (June 15, 2006) - Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched Roxio Labs, a customer and technology-driven initiative to rapidly bring innovative digital media technologies and services to Roxio's media-savvy customer base. Through the Roxio Labs web site (http://labs.roxio.com), consumers will have the opportunity to try a wide variety of emerging technologies developed both in-house as well as by third parties, and provide valuable feedback that will help shape a new generation of compelling, web-connected, digital media software applications.
"Innovation is innate to the Sonic culture and has been a key component of our long-term strategy and successful track record of industry firsts," said Mark Ely, Sonic's executive vice president of strategy. "With Roxio Labs, we're building on this culture of innovation by enabling our global teams of digital media experts to rapidly develop exciting new products and services and deploy them directly over the web. In addition to providing applications that integrate into and complement our flagship Easy Media Creator and Toast platforms, Roxio Labs will launch a broad range of tools and technologies essential to today's digital media lifestyle."
The Roxio Labs web site will host a variety of application types including early public betas of new Roxio applications, imaginative utilities, useful product components that were previously only available as part of a complete suite, and a unique mix of innovative third-party applications. Based on direct consumer feedback, Roxio Labs will further develop and refine these products, ultimately selecting the best for broad distribution through Sonic's extensive retail, OEM and direct channels.
Included in the first batch of products available on Roxio Labs is MyTVToGo™, which enables consumers to quickly and efficiently transfer TiVoToGo™ files or TV shows recorded on Windows® Media Center to a portable device including an iPod®, PSP™, or a smartphone. Another innovative product is Roxio MediaTicker™, a desktop widget that introduces a whole new way to enjoy your digital photos throughout the day, without running applications that take over your desktop. Also available is SightSpeed, a premium video conferencing and video mail application.
"We are extremely pleased to become one of the first third party applications chosen for inclusion on Roxio Labs," said Peter Csathy, chief executive officer at SightSpeed. "Our relationship with Sonic will greatly extend SightSpeed's reach and awareness by introducing a large enthusiastic base of digital media consumers to the power of our award-winning solution."
About Roxio
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading retailers, through Internet partnerships and through direct sales at www.roxio.com.
Roxio's parent company, Sonic Solutions (NASDAQ: SNIC) www.sonic.com is the leader in digital media software and provides a broad range of software tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.
For more information, Contact:
Sarah Duckett
Roxio
408.367.4831 phone
408.367.2933 fax
sarah_duckett@sonic.com